Business at Key Stage 4

Content of course

Unit R064: Enterprise and marketing concepts
Understand how to target a market.
Understand what makes a product or service financially viable.
Understand product development.
Understand how to attract customers.
Understand how to set up a business.

Unit R065: Design a business proposal
Identify the customer.
Complete market research.
Develop a solution for a business problem.
Review if the business is viable.

Unit R066: Market and pitch a business proposal
Develop a brand.
Plan, deliver, and evaluate a business pitch.


Assessment
Exam 1 (50%) Unit R064: Enterprise and marketing concepts (1 Hour 30 Minutes)
Coursework (25%) Unit R065: Design a business proposal
Coursework (25%) Unit R066: Market and pitch a business proposal